试论内蒙古对外传播力的建设

The Construction of Inner Mongolia International Communication Capabilities

对外传播力是内蒙古软实力的重要组成部分,对外传播力的建设是软实力增强的重要考量因素。对外传播对内蒙古良好形象的塑造、向全世界传达内蒙古的信息、展现内蒙古的魅力,显得尤为必要。所以,基于内蒙古对外传播的实际情况,提出对传播对象的正确把握、有效利用地区优势、调整传播手段等对外传播力建设的具体措施。

The ability of international communication is an important part of the soft power of Inner Mongo- lia. The construction of international communication capacity is an important factor of soft strength. Interna- tional communication is particularly necessary to transmission the good image of Inner Mongolia, to convey the Inner Mongolia information, to show the charm of Inner Mongolia. The paper based on the actual situation of Inner Mongolia international communication, puts forward the The following viewpoint .the effective use of re- gional advantages, adjust the measures of communication.