广播理性回暖的途径

Way of Radio and Rational Recovery

随着电视的覆盖、电脑的普及以及各种新媒体的出现,广播一度处于低迷状态。在媒体竞争十分激烈的今天,广播只有准确定位受众,准确把握并超常发挥自己的优势,锐意改革,勇于创新,不断提高节目质量才能提升影响力,提高竞争力,才能立于不败之地,才能不负"主流媒体"这样神圣的称谓。

With the TV coverage, the popularity of computers and the emergence of new media, radio was in the doldrums. In ＇ today s highly competitive media, broadcasting only accurate positioning of the audience, and accurately grasp the extraordinary play to their strengths, committed to reform and innovation, and con- stantly improve the quaIity of programs in order to enhance the influence, enhance competitiveness, to be invin- cible, can we fulfill the ＂mainstream medin＂ Thl ,4 ~;~1^