我国中小物流企业品牌塑造的问题与对策

Problems and Countermeasures of Brand Building by Chinese SMS Logistics Enterprises

分析了我国中小物流企业的品牌现状和品牌建设的必要性,在此基础上,提出我国中小物流企业进行品牌建设的核心思想和发展策略。

In this paper, we analyzed the current brand situation of the Chinese SMS logistics enterprises and the necessity of brand building and, on such basis, proposed the core ideas and development strategy for the brand building by the SMS logistics enterprises in China.