摘要
首先就物流供应链联盟的特征和利益分配相关机制进行了阐述,接着描述了物流供应链联盟利益分配问题并做出了一系列假设,这些假设是进行利益分配博弈模型构建的基础,最后运用标准贝叶斯博弈模型和纳什均衡模型具体分析了联盟中物流服务商之间的利益博弈行为,采取了模型定量推理分析的方法论证了双方之间如何博弈才能实现整个联盟利益的最大化问题。
In this paper, we first expounded the characteristics of the logistics supply chain alliances and their benefit allocation mechanism, then described the issues in the benefit allocation of the logistics supply chain alliances and proposed a series of hypotheses. At the end, using the standard Bayesian game model and the Nash equilibrium model,we analyzed specifically the interest game among the logistics service providers within the alliances and studied the maximization of the total benefit of the alliances through quantitative inference.
出处
《物流技术》
北大核心
2013年第11期386-388,共3页
Logistics Technology
基金
河南省教育厅人文社科研究课题项目"产业链视角下河南省在线旅游服务提供商发展策略"(河南省教社科〔2012〕852号)
关键词
物流
供应链联盟
利益分配机制
logistics
supply chain alliance
benefit allocation mechanism