基于CRM的物流信息系统开发研究

Study on Development of Logistics Information System Based on CRM

阐述了客户关系管理理论及客户满意度和客户忠诚度的关联关系,并指出基于客户关系管理的物流信息系统是致力于提高客户满意度、减少客户流失,能给第三方物流企业带来更多利润和更高的企业运营效率的软件系统,介绍了系统的整体框架,其数据仓库建设及客户分析内容。

In this paper, we introduced the theory of customer relationship management as well as the correlation between customer satisfaction and customer loyalty, pointed out that the CRM- based logistics information system wad dedicated to improving customer satisfaction and reducing customer attrition and at last introduced the overall framework of the system as well as the construction of its database and the content of customer analysis.