摘要
本文认为微博之所以在校园里盛行有两方面的原因。一是"微博"满足了受众大学生群体的需求,特别是社会整合的需要与认知需求;二是"微博"轻信息、轻关系的特点补偿了以往博客等手段的不足。
microblog is very popular on university campus for two reasons. First, it meets the needs of the student groups, especially the need of the social integration and cognitive needs; Second , it compensates for the defects of the original media such as blog.
出处
《北华航天工业学院学报》
CAS
2013年第6期57-59,共3页
Journal of North China Institute of Aerospace Engineering
基金
北华航天工业学院基金项目(KY-2012-20)
关键词
微博
使用与满足
媒介补偿
microblog
uses and gratifications theory
the media compensation
