摘要
生存分析和相关性分析的结果表明,大云山景区游客停留时间与游客的职业、收入、受教育程度、旅游目的、重游次数、对旅游项目丰富程度的评价显著相关。通过提高产品丰度、完善基础设施、针对性的市场营销等途径可延长游客停留时间,以保证游客满意和景区受益。
The survival analysis and correlation analysis reveals that tourist＇ length of stay in Yunshan scenic has significant correlation with their profession, income, education, tourism purpose, revisiting times and the evaluation of tourism project richness. Improving products abundance, perfecting infrastructure and targeted marketing can prolong the stay of tourists and to ensure tourists to be satisfied and the scenic be benefited.
出处
《中南林业科技大学学报（社会科学版）》
2013年第6期1-4,共4页
Journal of Central South University of Forestry & Technology（Social Sciences）
基金
横向项目"岳阳县大云山国家森林公园旅游总体规划及重点项目概念性规划"(编号:2013null04002)
关键词
游客停留时间
生存分析
相关性分析
大云山
tourist＇ length of stay
survival analysis
correlation analysis
Yunshan
