新媒体环境下的体育文化传播

Sports culture communication in new media environment

体育文化作为推动文化大发展大繁荣的落脚点之一,是国家软实力的有机组成部分,其发展与传播离不开媒体。紧随媒介发展的脚步,探析新媒体环境下的文化传播新格局,进而指导当代体育文化传播,是推动我国从体育大国到体育强国转型发展的有效途径之一。

Sports culture, as the foothold for promoting the prosperity of culture development, is an integral part of a nation＇s soft power, and its development is inseparable from media. With the development of media, the new pattern of culture communication in the new media environment is explored and analyzed, with a view to steer the sports culture communication in contemporary times and promote China to become a sports power.