摘要
运用文献资料法、案例分析法、归纳总结法,根据微博在体育新闻传播中的实际应用情况展开研究,从微博推进体育新闻传播方式演变的主要表现中发现:微博作为一种融媒介,促进了主流媒体与互联网的深度融合;作为一种大众信息传播工具,推动了体育新闻传播主体的大众化。微博在体育新闻传播过程中,体现出了即时性与精简化、便易性与终端化、生动性与去中心化、互动性与自媒体化四大特征。
With the methods of literature review, case study and reductive summarization, a study was made on the application of MicroBlog in the spread of sports news. From the function of MicroBlog in advancing the spread of sports news, it is found out that MicroBlog, as an intennedium, has plomoted the full integration of mainstream media and internet; as a tool of mass communication, MicroBlog has promoted the popularization of main body for the spread. In the spread of sports news, MicroBlog has reflected 4 characteristics, i.e. , being real - time and concise, convenient and terminal, vivid arid decentralized, interactive and self media - oriented.
出处
《山东体育科技》
北大核心
2013年第6期36-40,共5页
Shandong Sports Science & Technology
基金
山东省社会科学规划研究项目(项目编号:10DTYZ01)
关键词
体育新闻传播
微博
传播方式
特征
sports news spread
MicroBlog
mode of spread
characteristic＇s
