印尼华人家庭媒体使用现状分析——基于对雅加达500余名新生代华裔青少年的调查

Study on Media Using in Overseas Chinese Families in Indonesia: Based on the Investigation on More Than 500 Teenagers of Chinese Descendant in Jakarta

调查发现,就印尼华人家庭而言,代际不同,对媒体的使用倾向也不相同。祖辈常用媒体依次为报纸、广播、影视、杂志和网络;父辈最常用的媒体依次为报纸、影视、杂志、广播和网络。新生代华裔青少年常用媒体依次为网络、影视、广播、杂志和报纸。要提高中国传统文化的传播效度,必须注意传播策略,重视网络与影视的作用。

The Investigation shows that there exists different tendency to media using among different generation in overseas families in Indonesia. The grandfather generation prefers successively to newspaper, radio, movies, magazines and network, the father generation prefers successively to newspaper , movies , magazines , radio and network ,while the young generation likes successively network, movies, radio, magazines and newspapers. In order to improve Chinese culture communication validity, we should pay attention to the communication strategies and the role of network and movies.