中小型农业企业电子商务成熟度与其绩效关系研究

The Research on the Relationship between E-commerce Readiness and Performance of Small and Medium-sized Agricultural Enterprises

中小型农业企业占农业企业总量的99%,中小型农业企业电子商务应用能够提高其经济效益和竞争力。该研究从中小型农业企业电子商务应用视角研究企业绩效,构建中小型农业企业电子商务成熟度与其绩效关系的结构模型,通过对201名企业管理人员的问卷调查,验证理论假设。研究结论初步揭示了中小型农业企业电子商务成熟度与其绩效之间的作用机理。

Small and medium-sized agricultural enterprises accounts for 99% of all agricultural enterprises, and e-commerce application of small and medium-sized agricultural enterprises is able to enhance the economic efiqciency and competitiveness. This paper discusses enterprise performance from the perspective of e-commerce readiness of small and medium-sized agricultural enterprises ; constructs the structure model of the relationship between e-commerce readiness and performance of small and medium-sized agricultural enterprises ; and verifies the theoretical hypothesis through the questionnaire of 201 enterprise managers; the research findings reveal the effect mechanism between e-commerce readiness and performance of small and medium-sized agricultural enterprises.