乌鲁木齐市经济型酒店成长动力研究

Research on the Growth Dynamics of Economical Hotels in Urumqi

乌鲁木齐市经济型酒店虽然起步较晚,但发展较快。文章从经济型酒店市场外部环境和内部动力两方面进行成长动力分析,提出各经济型酒店应培育资源优势,创新能力水平,逐渐找到适合企业的发展模式,创建差异化经营优势,从而凸显企业内部成长动力优势。

The economical hotels in Urumqi, though started late, are developing rapidly at present. This paper conducts an analysis of its growth dynamics in two aspects ： external environment and internal motivation, before suggesting that a suitable growth mode should be established through resource integration and innova- tion. Differentiated operation is also proposed to maximize their internal driving force.