2Jarvenpaa SL,Tractinsky N,Vitale M..Consumer Trust in an Internet Store,Information Teehnology and Management,2000(1):45-71.
3LEE M K,Turban E A..Trust Model for Consumer Internet Shopping.International Journal of Electronic Commerce,2001,6(1):75-91.
4Mayer,R.C.Davis,J.H.&Schoorman,F.D.An Integrative Modelof Organizational Trust[J],Academy of Management Review,1995(20):709-734.
5Urban,F.Sultan,W.J.Qualls.Placing trust at the center of your Internet Strategy,In strategies for E-Business Success,Jossey-Bass Press,1999(7):153-177.
