新媒体时代高校廉政文化传播的价值与实现路径

The Value and Approach to Popularizing Campus Honest Culture in the New Media Era

新媒体信源日益"个人化"、信息发布及时性和信息交流互动性的特征为廉政文化提供了广阔的传播空间,廉政文化又为新媒体语境提供主流文化的引领。新媒体时代,高校廉政教育工作者应该注重树立开放互动的廉政文化传播理念、创新廉政文化传播内容和形式、加强网络监管,优化网络环境,加强媒介素养教育,塑造大学生作为媒介消费者的鉴赏力和批判力。

New media is decentration, inslantaneity and interactivit）. It provide enormous field for developing incorruption culture which plays a role of a leader in mainstream culture. In new media era, we should set up communication concept of honesl cultm＇e that is open and interaetive, innovate tbe content and form and strengthen the network monitoring which will optimize network environment. That will shape the eollege studetzts as media consumers taste and ability to think critically,