呈现与建构:商业健身俱乐部虚拟经营竞争力模型的理论研究

Presenting and Constructing:Virtual Operation Competence Model of the Commercial Gym Clubs

运用建构主义理论和逻辑分析法,对商业健身俱乐部虚拟经营竞争力进行相关理论研究与模型构建。结果表明,一般经营能力与虚拟合作能力共同构建了商业健身俱乐部虚拟经营竞争力体系,其中,一般经营能力是商业健身俱乐部在经营时应具备的基本能力,而虚拟合作能力作为合作者沟通的桥梁,其对商业健身俱乐部虚拟经营竞争力的贡献要大于一般经营能力。

By constructivism theory and the methods of logical analysis, the paper studied the related theory and the model of the virtual operation com- petitiveness of the commercial gym clubs. And the results showed that the general management abilities and the virtual collaboration capabilities jointly build the system of the virtual operation competitiveness of the commercial health clubs. The general management abilities are basic abilities that any com- mercial operation should have, and as the bridge of partners, the virtual collaboration capabilities play more important roles in the virtual operation com- petence model.