新媒体下文化旅游动漫开发研究

Animation Development Research of Cultural Tourism under New Media

在文化旅游发展分析基础上,分析新媒体对文化旅游发展影响、新媒体下文化旅游发展趋势.提出新媒体下文化旅游的动漫开发方向,认为文化旅游动漫开发模式创新、文化旅游动漫产品开发创新、文化旅游动漫营销模式创新是新媒体下文化旅游动漫开发的三个趋势.

Cultural tourism development faces the problem of culture expression. The paper explores the direction of cultural tourism development under new media. Based on the analysis of cultural tourism development,the paper analyzes the impact of new media on it and its trends under new media. Under the proposed new media animation direction for cultural tourism development,we think that model innovation,product innovation and marketing model innovation of animation development are its three trends.