中西丝绸服饰的设计及其文化差异——以中国NE·TIGER和意大利D&G为例

Design and Cultural Differences of Chinese and Western Silk Costumes: Take NE·TIGER in China and D&G in Italy for Example

从中国和意大利的丝绸始源及其发展现状出发,以丝绸女装服饰为切入点,选取2013年春夏中国品牌NE·TIGER和意大利品牌Dolce&Gabbana(D&G)为代表进行比较分析。主要从丝绸服饰的设计主题、廓形塑造、色彩纹样,以及材质工艺的选择与应用四方面分析中西方服饰设计及其审美文化的异同。研究认为,影响中国和意大利丝绸服饰设计的因素有主观和客观两方面,并为中国丝绸服饰产品的设计与开发提供参考建议:主题的选择和体现应该源于传统且新于传统,款式设计要根据消费者的多元化审美来体现设计的多元化,中国元素设计并不只是中国传统元素的设计,新型材质、工艺的创新也属于中国元素的设计范畴。

Abstract： This paper slarts froln the origin and development slalus of silk in China and italy, lakes women＇s silk costumes as the entry point and selects Chinese brand NE · TIGH/and Italian brand D＆G spring and summer in 2013 as the representalive for comparative analysis. This paper mainly analyzes similarities and differenees of Chinese and Western eoslume design and aesthetic euhure from four aspecls： design theme, silhouette shaping, color attd pattern as well as selection and application of material and technlology. The study considers there are subjective, and objective faelors influencing Chinese and Italian silk costume design. Besides, this paper provides reference, and suggestions on design and development of Chinese silk costume： theme selection and embodiment should derive from traditions and be newer than traditions; the style design should he subjeel to consumers＇ diversified aesthetic appreciation to reflect design diversification; Chinese element design not just refers to design of Chinese tradilional elements; new malerial and new technology also belong to Chinese elemenl design category.