基于改进群体决策方法的电子商务网站评价模型研究

Research on Evaluation of E-commerce Website Based on Method of Improvement Group Decision-making

针对网站评价信息的模糊性,本文采用了实数、区间数、三角模糊数和语言等对评价指标信息进行表示和运算,提出了一种基于混合型TOPSIS(Technique for Order Preference by Similarity to an Ideal Solution,逼近理想解排序法)改进的电子商务网站群决策评价方法.最后,通过具体算例验证该方法的可行性、准确性和有效性.

Due to the fuzzy of the evaluation information, a kind of new group evaluation method based on TOPSIS（Technique for Order Preference by Similarity to an Ideal Solution）and hybrid indicators is presented to determine the order of the E-business Websites. The real number, interval number, triangle fuzzy value and linguistic are used to express and aggregate the evaluation information in this method. Finally, a numerical example is used to illustrate the feasibility, accuracy and effectiveness.