通货膨胀、通货紧缩和产品类型对货币幻觉的影响

The Effect of Inflation,Deflation and Type of Product on Money Illusion

货币幻觉是指经济交易活动中,人们因倾向于以货币的名义价值而非实际价值思考从而对其消费和投资行为造成影响的一种认知偏差。本研究探讨了在通货膨胀和通货紧缩下以及产品类型对货币幻觉程度的影响。研究发现,在通货膨胀或通货紧缩下,大部分被试判断经济状况时不受货币名义价值的影响,而判断快乐程度和离职意向时受到货币名义价值的影响;在相同的涨价幅度下被试对日常消费品和昂贵消费品涨价幅度的判断差异显著,昂贵消费品引起人们更高程度的货币幻觉。

Money illusion is a common cognitive bias in the e- conomic transactions referring to a bias that people have a tendency to think in terms of currency nomi- nal value rather than real value and affects their be- haviors of consumption and investment. Our study investigated the influence of inflation and deflation e- conomic situation and the type of product on money illusion. We found that in both inflation and defla- tion economic situation, the majority of respondentswere not influenced by the nominal value when em- phasizing the economic terms but were influenced when judging the degree of well-being and the quit intention. The difference of judgment on the raise of daily and luxury consumer goods in same degree of inflation rates is significant and expensive products caused a higher degree of money illusion.