中国企业跨国并购中的国家形象话语建构研究

Discourse Construction of National Image in the Process of Chinese Corporations' Mergers and Acquisitions

以社会建构主义理论为指导,从话语分析视角探讨近10年来中国企业跨国并购中的国家形象建构过程。通过对国内外主流媒体相关报道的文本分析发现,西方视角下的中国形象与自我认知中的国家形象存在较大缺口:与国内报道塑造的追求"合作"和"共赢"的形象相比,西方舆论中的中国则是"强大与落后"、"力量与威胁"并存的复杂体。针对这一认知差距,文章提出了中方应主动把握话语权,擅于运用话语策略等建构良好的企业形象和国家形象的建议。

This research,taking social constructionism as its theoretical premises and discourse analysis as the analytical approach,intends to find out how China' s national image is constructed during the process of international corporation' s mergers and acquisitions( M&A). It is found in this article that there is a big gap between the others' cognition about China' s image and the China' s self presentation wherein the western media emphasize a strong and backward China as well as a powerful and threatening country while Chinese media foreground more objective description of China' s corporations. Following the above findings,this article proposes the suggestions such as controlling the discursive power and managing discourse strategies during the M&A process in order to improve China'international reputation.