学术门户网站持续使用意向影响因素研究

A Research on Continuance Usage Intention of the Interactive Academic Web Portals

本文以计划行为理论(Theory of Planned Behavior,TPB)和期望-确认理论模型(Expectation Confirmation Theory,ECT)为基础,以用户体验为出发点,通过对交互式学术门户网站使用群体的分析,提出了交互式学术门户网站的持续使用模型假设并进行实证检验,得出有用感知、易用感知、归属感知、交互性、网络外部性均正向显著影响网站的持续使用态度;满意度、自我效能和态度正向显著影响用户的持续使用意向,主观规范对持续使用意向的影响不显著。最后结合模型验证结果对我国学术门户网站的建设和运行提出几点建议。

In this paper, we developed an integrative model which based on the Theory of Planned Behavior （TPB） and the Expectation Confirm Theory （ECT）, took the user experience as starting point, through analyzing the interactive academic portal using group, we put forward the continuance usage intention model of the interactive academic web portals. After the empirical test, Perceived Usefulness, Perceived Ease, Perception of Affiliation, Interaetivity, Network Externalities are found to have substantial influence on the continuous usage attitude; Satisfaction, Self-efficacy and Attitude had a significant impact on the user＇s intention except the subjective norms. Finally, according the results, we offered some suggestions for the academic web portals＇ operation and development.