21世纪北美体育特许经营产业的发展及启示

Development and Enlightenment of Sport Licensing Industry in North American since the Beginning of the 21st Century

北美体育特许经营产业是世界上最为发达的体育特许经营产业,进入21世纪以来,在全球经济一体化和北美地区经济持续不景气的背景下,北美体育特许经营产业出现了新的发展形势,主要通过文献资料法对北美体育特许经营产业发展现状进行分析,总结北美体育特许经营行业的发展经验,为我国相关体育产业的发展提供借鉴。

The North American sport licensing industry has been the most developed in the world. Since the beginning of the 21st century, in the background of global economic integration and the continued economic downturn in North America, the North American sport licensing industry presents some new developments. This paper mainly through literature research analy- sis of North American sports licensing industry development status, summarizes the development of the North American sport licensing industry experience, aiming to provide a reference for the development of China＇s sport industry