中国式健身文化产业的品格探讨

Fitness Positive Energy: Discussion on the Character of Chinese-style Fitness Culture Industry

对中西方的健身文化进行比较,并对我国健身文化产业发展中的问题进行梳理,发现中国健身文化产业发展的桎梏是多方面构成的,如产业主体的权利实现差异、认识差异等,从健身文化产业的权利品格的特点与实现、文化品格的主体地位、产业向心力突围等三方面进行分析,认为健身文化产业的企业与消费者之间的权利必须等同视之,中国健身文化因素需要创造性的加强、应更好地突出其主体地位和产业向心力,以期促进我国健身文化产业的优质建设与发展。

The Chinese and Western cultures are compared fitness, and the development of cuhural industries in our fitness to sort out the issue and found that China~ cultural industry development shackles fitness is multifaceted composition, such as the right of the main industries to achieve differentiation, recognizing differences, Fitness cultural industries from the right charac- ter features and implementation, cultural character of the dominant position of the centripetal force to break industry analyzes three aspects that fitness cultural industries between businesses and consumers the right must equating, China Fitness cultural factors need to be creative strengthened, should better highlight its dominant position and industry centripetal force, in order to promote the quality of health and cultural construction and development industry.