民营中小体育用品企业转型阻力分析及发展策略

The Resistance Exploration and Development Strategies of Small and Medium-sized Private Sports Product Enterprises' Transformation

运用文献资料法、逻辑分析法和对比研究法,分析了民营中小体育用品企业的特点,认为企业转型的阻力主要来源于管理者体育知识缺乏、家族制的经营模式和生产工人中的非正式组织等方面;结合浙江华鹰集团、浙江体育产业联合会等案例,从培养和引进人才、成立产业联合会及对非正式组织正确引导等方面,提出了中小体育用品企业克服阻力、推动转型的建议。

The paper explores the resistance to small and medium-sized private sports product enterprises' transformation from the enterprises themselves using literature materials,logic analysis,and comparison methods.Meanwhile,Zhejiang Huaying group and Lining are taken as examples.It finds out that the resistance is mainly from the staff's lacking sports knowledge, family-managed system,and informal organization among the workers.Such suggestions as cultivating and employing talents having sports knowledge,government's establishing industrial joint association cooperating with universities and colleges as well as guiding and utilizing the informal organizations are given.