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基于心流体验的网络消费行为评价技术与应用

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摘要 在经济与互联网技术的不断发展下,网络消费体验已逐步成为学者的研究热点。心流体验理论是解释消费者消费体验的有力工具。本研究表明,消费者个人特征、网站特征都会对心流体验产生影响,能够进一步导致消费者增加购买意愿,产生冲动性购买行为。
作者 王澜淇
出处 《心理技术与应用》 2014年第1期26-28,共3页 Psychology(Techniques and Applications)
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