成功的启示——南京奶业(集团)公司经营分析

Inspiration of the Success:Analysis on Management of Nanjing Milk Industry Group Co.

南京奶业 (集团 )公司扭亏为盈 ,并取得骄人业绩的启示是 :企业正确定位 ;实行企业 (集团 )经营的公司型运作方式 ;实行低成本扩张和品牌战略 ;引进国外先进技术设备 ,走与国际奶业接轨的发展道路 ;改善产业结构 ,实行多元化经营。

Nanjing milk industry group co.turns losses into profits with outstanding achievements,which gives us following inspiration:position the enterprise in a correct place;carry out corporate operational mechanism managed by enterprise group;practise the expansion of low cost and brand strategy;introduce modern technology and equipment from abroad;improve industrial structure,exercise multiple line operation.