中国民间传统艺术的生命力在于市场化分析

The Vitality of Chinese Traditional Folk Arts Lies in Marketing Analysis

中国民间传统艺术的现状,通过中国四大民间传统艺术(泥人张、剪纸王、毛猴曹、面人汤)为例,可以看出:除了泥人张有稳步发展之外,其他三种民间工艺都面临着十分堪忧的局面。改变这种局面,要使中国民间传统艺术成为文化商品、文化消费,归纳起来,当前民间传统艺术的变化大致表现在以下方面:其一,民间传统艺术的形式和内容上出现了一定的变异和置换。其二,旅游发展将民间传统艺术推向表演舞台。其三,民间传统艺术的表现形式多样化。

Through the example of the four major traditional folk arts （Clay Figure Zhang, Paper Cutting Wang, Furry Monkey Cao, and Dough Figure Tang）, we can see the status quo of Chinese traditional folk arts, that is, except the stable development of Clay Figure Zhang, the other three folk arts are faced with an extreme- ly worrying situation. To change this situation, Chinese traditional folk arts should he transformed to cultural commodities. As for cultural consumption, to sum up, the changes in traditional folk arts are generally shown in the following aspects： first, a certain variation and the replacement of the forms and contents of tradi- tional folk arts; second, tourism development has pushed tradi- tional folk arts to the stage; third, the forms of traditional folk arts are diversified.