中国白酒专业博览会会展品牌塑造策略

品牌是会展业发展的灵魂,塑造会展品牌已成为中国各类展会发展中最重要的课题之一。会展品牌塑造是一个展会想要在会展行业立足并发展的必要途径,也是一项复杂的系统工程。当前,中国西部国际博览会白酒专业博览会在品牌塑造中还存在管理观念守旧、专业人才缺乏、品牌理念欠缺、综合设施不全等问题,应从制定特色品牌策略、提高服务质量、加强市场监管、加大营销力度、完善基础设施等方面塑造白酒专业博览会会展品牌。

Brand is the soul of the MICE industry development. Shaping MICE brands has become one of the most important issues in the development of MICE in China. This is a necessary path and also a complex system engineering to stand and develop in the MICE industry. At present, there are some problems such as conservative management ideas, insufficient professional talents, lacking brand concept, incomplete comprehensive facilities in the process of MICE brand shaping of liquor professional ex- position of Western China International Fair. We should try to shape MICE brands of liquor professional exposition from the perspective of drawing up characteristic brand strategy, improving service quality, strengthening market supervision, making marketing efforts and improving infrastructure.