摘要
随着电子商务交易规模的不断扩大,企业网络营销的重要性日益突显。本文立足于天津空港经济区,采用问卷调查方法,分析了在区域经济发展背景下企业网络营销推广存在的问题,从提出了推广网络营销的策略。应采取更新理念,加强网络建设;持续改善网络营销方法,灵活运用营销策略;重视网络人才培养;摒弃粗放营销,善用精细投放等方面措施。
With the ever expanding of E - commerce, the E - marketing of enterprises is becoming more and more important. Based on data from questionnaires in three aspects, including the enterprise application of internet, their marketing methods and current situation of E -marketing from Tianjin Airport Economic Area, the essay analyzes the problems of E -marketing popular- ization under the background of regional economy development and brings forward the countermeasures on how to improve the effect of E - marketing promotion.
出处
《企业经济》
北大核心
2014年第1期91-94,共4页
Enterprise Economy
关键词
网络营销
调查分析
营销策略
E -marketing
investigation and analysis
marketing strategy
