浅谈中职学校市场营销人才培养

Marketing Personnel Training in Vocational School

随着经济社会的迅猛发展,各行各业迫切需要大量市场营销人才。本文就中职学校市场营销专业人才培养进行了探讨,认为:首先是运用新课堂教学方式及时更新教学内容,补充新知识、新技术;其次是加强校企合作,建设校内外实训基地;再次是把加强教师队伍建设作为人才培养关键;最后是注重营销专业实践教学,提升市场营销专业学生的就业竞争力。

With the development of economy and society, marketing talents are eagerly needed for every industry. This paper discussed the cultivation of marketing major in vocational schools. Firstly, we should implement new teaching methods and renew teaching content, update our knowledge and new technology. Secondly, strengthen cooperation with enterprises and set up training centers inside and outside the campus. The next key is to strengthen the construction of teachers~ quality. Finally, pay more attention to practical teaching of marketing so that we can improve employment competitiveness.