基于遗产资源整合利用的区域型乡村商旅度假地——以婺源王家洲旅游项目前期分析为例

Regional Rural Business Resort Based on Integrated Use of Heritage Resource:Taking Tourism Project Prophase Analysis of Wangjiazhou, Wuyuan as an Example

乡村优美的自然风景资源及独特文化遗产资源是推动其旅游项目发展的直接因素。然而在旅游活动所带来的种种利益驱动下,许多乡村旅游项目的规划在不清楚认识自身特有遗产资源属性的情况下,盲目追逐其它旅游项目成功经验,以经济利益为先,使得原本就脆弱的乡村遗产资源得到无序利用,超负荷开发。婺源王家洲旅游项目,试图以一种可持续发展思路,通过合理整合当地遗产资源使之形成区域型乡村商旅度假地,平衡乡村旅游活动中经济发展与原生态环境即乡村遗产资源之间的关系。

Country beautiful natural scenery and unique cultural heritage resources are the direct factors to promote the development of its tourism projects. However, in the variety of interests driven by tourism activities, many rural tourism projects chase the successful experiences of other tourism projects blindly in the case that they understand their own heritage resource properties unclearly. They put the economic interests at first, make the rural heritage resources which are already fragile used disorderly and developed overload. The tourism projects in Wuyuan, Wangjiazhou try to use a sustainable development way to make it become a regional rural business resort through the reasonable integration of local heritage resources, balance the relationship between the economic development of rural tourism activities and the ecological environment which can also called rural heritage resources.