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底特律式衰败与救赎

THE DECAY AND REDEMPTION OF AUTOMOBILK INDUSTRY
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摘要 真实的情形是这样的,有两拨人,一拨来自汽车业,一拨来自互联网和IT业,要共赴一场盛宴。可是大家都站在门口,谁也不想先进去。因为谁先进去就意味他要先给自己找座坐下,怎么坐呢,这个座位的排位向来是有大学问的。李书福给自己布了一个局。他原本是来宣示成果的,没想到却被卷入与几位互联网精英的舌战中。当然,场上的刀光剑影,好像并没有影响到李书福几天来的好心情。 Almost a hundred years ago, Ford established the first automobile factory in Detroit,U.S. Today, with the decay of this famous city, the whole automobile industry is coming to a difficult time. The fall of the three auto giants in the U.S. is usually attributed to heavy burdens and financial issues, but the internal reason is that the whole automobile industry hasn't made any exciting innovation for a long time. Meanwhile, the Internet industry is blooming and entering every Held and industry, and automobile is no exception. The Internet companies arc eager to rebuild the automobiles with IT concepts and technologies, while the automobile companies have also realized that their only way to make innovations and survive is to embrace die Internet era and integrate the Internet with their products. The problem is: who will be the leader, traditional car companies or new Internet players? I he automobile companies insist to take the lead in rhcir domain no matter what change takes place, while Internet technologies being the guests. But the elites from the Internet industry disagree: the Internet has penetrated into every indusrry, and the automobile is nothing but a metal shell containing technologies. The new rules won't be decided by the automobile companies only, and who will be the leader remains to be seen. With rhe progress of the mergence and infiltration between automobile and the Internet industries, a tense clash is inevitable.
作者 刘晓芳
出处 《IT经理世界》 2014年第1期24-27,9,共4页
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