基于旅游商品评价标准体系的民族特色旅游商品评价——以新疆旅游商品为例

Evaluation of national features tourism commodity based on tourism commodity evaluation standard system take Sinkiang tourism commodity as example

旅游购物对于完成一次完整的旅游活动体验来说是不可或缺的一环,在旅游商品琳琅满目的今天,标准化的评价标准体系对旅游商品市场和旅游购物环境将起到净化和规范作用。本文在调查问卷和数据分析的基础上,试图建立一个初步的旅游商品评价标准体系,并以新疆民族特色旅游商品为样本,验证该体系的合理性。

Tourism shopping is an integral part for one complete experience of tourism activities. In the environment of the tourism product assortment today, standardized evaluation criteria system will play a role in purifying and standardizing for tourism com- modity markets and tourist shopping environment. Based on surveys and data analysis, this paper attempt to establish a preliminary standard system for evaluation of tourism goods. Simultaneously, it take Xinjiang ethnic characteristics tourism goods as a sample to verify that the systemis reasonable.