湖北省入境旅游市场特征及发展对策研究

Hubei province inbound tourism market characteristics and development countermeasure research

针对湖北省入境旅游市场,根据其近25年的入境旅游接待数据,分析了客源市场的地理空间结构和游客在省内的流向,认为湖北入境旅游步入了快速发展阶段,客源国分布广泛但游客入境后主要集中在武汉、宜昌及恩施三地,得出湖北入境旅游市场具有发展势头强劲、抗风险能力较强,客源市场空间分布合理、入境游客在省内高度集中等特征。进而提出了拓展市场范围,加强宣传,挖掘特色旅游资源和进行区域合作等优化对策。

According the inbound tourism market of Hubei province, based on the numbers of inbound tourism reception in the recently 25 years, this paper analyzed the spatial structure of inbound tourism market and the tourists flow directions inside the province. It is thought that the inbound tourism of Hubei province has stepped into the rapid development stage, its tourist source countries were widely distributed, but visitors are mainly concentrated in Wuhan, Yichang and Enshi. Then it came to the conclusion that the inbound tourism market of Hubei province has many characteristics, such as powerful development momentum, strong risk resistance ability, reasonable spatial structure and tourist highly centralized inside the province, and so on. At last, it is advised that the inbound tourism market should be expand and reinforced the advertisement, explored the special tourism resources and tourism regional cooperation.