超越女性主义:新媒介环境下的性别形象建构与消费

Beyond Feminism:Gender Image Constructs and Consumption under the New Media Environment

权力、身份、形象、建构、消费等一直是女性主义关注和讨论女性问题的关键词。新媒介环境下,传媒对社会性别形象(女性、男性、中性)的建构采取通吃的方式,已超越了女性主义关注的视角。在传媒消费主义视野与逻辑下,文章分析了我国传媒"男性、中性乃至第三性"的性别形象建构,指出其中的弊端并做出学理批判,认为新媒介环境下,作为性别平等的公共领域,传媒应本着真实、客观、公正、平等、开放的专业主义视角进行社会性别形象建构,以推动社会性别文化建设的健康与和谐的发展。

Power, identity, image, construction, consumption, and similar topics have always been the keywords when it comes to feminism and women＇s issues. In the new media environment, the media constructs images of gender （female, male, neutral）, adopts the method of winner-take-all and goes beyond the feminist perspective. Under the view of media consumption and logic, this paper analyzes gender images in Chinese media, points out the drawbacks, and states that in the new media environment, as in the public domain of gender equality, the media should be objective, just, equal, open and professional when it comes to gender image construction, promoting the construction of healthy social gender culture and harmonious development.