城市社区图书馆Living Library活动策划——基于湿营销策略

Planning of Urban Community Library's Living Library Activity——Based on Wet Marketing Strategy

Living Library是新型的图书馆服务形式,在图书馆阅读推广、文化输出过程中具有传统阅读服务不可比拟的优势。阐述了Living Library的起源及其在我国的发展,分析了社区图书馆开展Living Library活动的优势,提出了Living Library活动的湿营销方案。

Living Library, which is a new service mode of the library, possesses the advantages incomparable with traditional reading services in the process of library＇s reading promotion and cultural output.This paper expounds the origins of Living Library and its development in China, analyzes the advantages of community library in developing Living Library activity, and puts forward the wet marketing plans for Living Library activity.