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Behavioral Analysis of E-commerce Acceptance in Micro-enterprises

Behavioral Analysis of E-commerce Acceptance in Micro-enterprises
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摘要 E-commerce present opportunities and challenges for businesses, especially for micro-enterprises. This paper proposed a theoretical framework that in line with the unique characteristics of E-commerce acceptance in micro-enterprises in Chengdu, which is based on the unified theory of acceptance and use of technology （UTAUT） model. The extending UTAUT model includes key constructs of performance expectation, perceived behavioral control and the characteristics of owner-managers. E-commerce present opportunities and challenges for businesses, especially for micro-enterprises. This paper proposed a theoretical framework that in line with the unique characteristics of E-commerce acceptance in micro-enterprises in Chengdu, which is based on the unified theory of acceptance and use of technology （UTAUT） model. The extending UTAUT model includes key constructs of performance expectation, perceived behavioral control and the characteristics of owner-managers.
作者 XU Lei WANG Jian-qiong
机构地区 School of Economics and Management
出处 《Computer Aided Drafting,Design and Manufacturing》 2013年第2期57-61,共5页 计算机辅助绘图设计与制造（英文版）
关键词 E-COMMERCE user acceptance micro-enterprises unified theory of acceptance and use of technology E-commerce user acceptance micro-enterprises unified theory of acceptance and use of technology
分类号 F276.3 [经济管理—企业管理] F713.36 [经济管理—产业经济]
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参考文献21

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Computer Aided Drafting,Design and Manufacturing
2013年 第2期

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