政务微博与网络舆论调控研究

Government Microblog and Network Media Regulation Research

近年来微博的影响力呈现出几何式倍增的发展态势,特别是在历次突发事件的传播中后起新秀政务微博更不断彰显出其强大的力量,无论是其传播速度还是广度都在不断刷新着记录。当然,在其传播过程中也不可避免伴随着运行机制不健全等消极因子的影响。在公民权利意识不断提升的环境下,应合理利用政务微博平台有效地应对突发事件,强化对微博舆论的研究与调控,从而形成完善有效的应对机制。

In recent years, the influence of microblog shows geometric doubling development trend, especially in the spread of previous emergencies newcomer rookie government microblog constantly highlights its more powerful force, regardless of its propagation speed and breadth are constantly refresh the record. Of course, the course of its spread is inevitably accompanied by the imperfect running mechanism and other negative factoI~. Under the environment of civil rights consciousness constantly improve, we should reasonable use of e-government microblog platform effectively respond to emergencies, strengthen the study of the microblog public opinion and regulation, form a perfect and effective coping mechanism.