神经网络在纺织外贸企业竞争战略中的应用

Application of Neural Network in Textile Foreign Trade Enterprise Competitive Stratgey

采用神经网络算法来定量解决企业竞争战略制定问题 ,建立了企业竞争战略形成的智能化模型 ,通过企业竞争力水平来确定企业竞争战略选择 .对陕西省的 15家纺织外贸企业的竞争战略验证 ,表明神经网络的使用能够指导竞争战略的制定 ,具一定的可行性 .

This paper analyses quantitively the problems of making enterprise competitive strategy by using neural network's approach,and establishes neural network intelligent model of enterprise competitive strategy,weighing the enterprise competitive power so as to give the right selection of eaeh strategy. The paper takes 15 textile foreign trade enterprises in Shanxi Province for example, studies their competitive structures and competive strategies, and concludes that the application of neural network in competitive strategy is workable and available.