中国国家形象的跨文化建构与传播

The Cross-cultural Construction and Communication of National Image of China

中国国家形象的跨文化建构与传播要认清当前的国际和国内的现实,应该从整体战略构建、跨文化差异研究、跨文化多重传播、特色话语体系建设、国民素质的提升、综合传播品牌打造等方面加强工作,还要避免形象虚幻化、传播形式化、认知框架传统化、交流输出意识形态化、话语表述他者化、形象打造浮躁化等方面的误区,更好地促进中国国家形象的跨文化构建与传播。

The construction and communication of the national image of China has to be aware of the realities domestically and overseas, formulate holistic strategies, make contrastive studies between different cultures, conduct communication through multi-means,build discourse system with Chinese characteristics,improve the capacity of national citizens and create classic communication brand products. Furthermore, it is also necessary to avoid the following deficiencies：the fabrication of illusionary image, the formalization of the communication, the conventionalization of the cognitive framing of image, the emphasis of transmission of ideology, the adoption of representing discourse in other countries＇ words and the impatience in the process of image construction, thus greatly facilitating the cross-cultural construction and communication of China＇ s national image.