基于动漫开发的客家文化旅游开发研究

Study of the Hakka Cultural Tourism Based on the Development of Animation

客家文化旅游在"客家热"和文化旅游背景下蓬勃发展。本文分析了客家文化旅游发展历程、开发特征及客家文化旅游产品开发存在的问题,阐述了客家文化旅游动漫产品开发的主要特征及开发意义,从客家文化旅游动漫的开发内容、产品营销、衍生产品开发及动漫产业链构建的角度提出了客家文化旅游动漫产品开发的构想。

The Hakka Cultural Tourism is booming due to the popularity of recent ＂Hakka Culture Study＂ and＇ Cultural Tourism background. This paper identifies the preblem of the Hakka culture tourism in its development process and clarifies the rea- sons ＆ purpose of developing the animation product of Hakka Cultural Tourism. Last but not the least, the paper gives the idea on how to develop the animation product of Hakka Cultural Tourism from the perspective of product content, marketing and its derivation.