高校宣传工作运用调查研究开展群众路线实践的思考

Reflections on Development of Mass Line through Investigation and Research in University Publicity

调查研究思想内涵丰富,是新形势下坚持群众路线的重要抓手。努力提高高校调查研究水平和成效,就要打好调查研究深厚的理论功底,充分认识调查研究的本质、原则、方法,在深入群众、面对面沟通、取得群众满意的成效上多下功夫,在宣传工作创新中赢得群众工作的主动权。

The ideological connotation of investigation is rich which plays an important part in holding to the mass line under the new situation. In order to improve the level and effectiveness of the investigation and re- search, the solid theory foundation should be laid and a full understanding of the nature, principles and method of investigation and research must be acquired, and more efforts should be made in going into the mass, face - to - face communication and obtaining masses satisfaction. In this way, the initiative of the mass work can be won in the innovation of the work of publicity.