期刊文献+

以互联网为媒介的药品广告探究

Supervision of Medicine Advertisements on Networks
下载PDF
导出
摘要 目的为完善我国互联网药品广告的健康发展提供建议。方法结合互联网与药品的特性,从互联网特点、监管体制、企业主体三方面对当前违法网络药品广告的原因进行深入探析。结果与结论互联网药品广告市场发展前景广阔,但当前仍存在违法现象且日益增加,监管体制存在疏漏,企业自律性不高。建议加强监督技术创新,完善法律法规,提高企业自律性,建立网络信用体系,营造良好的市场氛围,以规范和完善的管理促进网络药品广告大市场的发展。 Objective To provide recommendations for the improvement of the healthy development of China's network drug advertising.Methods Based on the characteristics of the internet and drug,we made an investigation to analyze the status of network advertising of medicines in China.In the view of the internet itself,regulatory regime,and corporation,we further analyzed the main causes of illegal network drug advertising.Results and Conclusion Network drug advertising has a good prospect for broad development,but currently there are several problems,including the increasing cases of violation,omissions in regulatory regime and lack of self-regulation in some corporations.It is necessary for us to improve the regulatory of network drug advertising and to innovate legal regulations.Corporations should also improve self-discipline and establish a network credit system,so as to create a favorable market environment.
作者 李玲
出处 《中国药事》 CAS 2014年第1期12-14,47,共4页 Chinese Pharmaceutical Affairs
关键词 互联网 药品 广告 监管建议 internet medicines advertising regulation proposals
  • 相关文献

参考文献10

  • 1柯永祥.网络广告法若干问题研究[D].前言,2003,NO.6.
  • 2中国互联网络信息中心(CNNIC).中国互联网发展状况统计报告[z].2012.
  • 3李小芳.对互联网药品广告监管问题的探讨[J].今日药学,2011,21(1):62-64. 被引量:5
  • 4国家食品药品监督管理局.关于进一步严厉打击违法药品医疗器械保健食品广告的通知[z].国食药监稽[2012]2号,2012.
  • 5放射性药品管理办法[S].中华人民共和国国务院令第25号,1989.
  • 6Steven. A. Grossman. OTC Medications, Advertising and the Public Health: USA Perspective rEB/OL3. (2010-04-10)[2013-04-13].
  • 7Minnesta medicine. Direct-to-Consumer Prescription Drug Advertising History, Regulation, and Issues [ EB/OL]. (2010-04-10)[2013 04-13].
  • 8药品生产质量管理规范[S].卫生部令第79号,2010.
  • 9黄文伟.特殊商品网络广告发布前的行政审查制度[J].湖北广播电视大学学报,2007,27(9):82-83. 被引量:3
  • 10FrancisB, Palumbo C, Daniel Mullins. The Development of Direct-to ConsumerPreseription Drug Advertising Regula- tion [J]. Food and Drug Law Journal, 2002, 57 (3).. 423-443.

二级参考文献3

共引文献10

相关作者

内容加载中请稍等...

相关机构

内容加载中请稍等...

相关主题

内容加载中请稍等...

浏览历史

内容加载中请稍等...
;
使用帮助 返回顶部