会聊天的松鼠爱吃货

Three Squirrels:Nuts About Nuts

2013年底，一家成立不到两年的公司玩了次大手笔，创始人给五位高管的年终奖是：每人一辆车。这家一出手就“土豪范儿”的公司，产品却很小清新，它就是在互联网上卖坚果的新贵——三只松鼠。2013年三只松鼠销售超过三个亿，其中仅“双十一”一天就卖得3562万，是天猫坚果类目销售第一。

At the end of 2013,the founder of one small e-commerce company decided to close out the year in a big way:by buying each of his five executives a brand new car.While this choice may seems nuts to some it actually makes some sense considering that 'nuts' are what T-mall retailer Three Squirrels is all about.In 2013 Three Squirrel annual sales totaled over 300 million,meanwhile during Singles Day sales on November 11 the company ranked first out of all of T-mall's nut sellers earning over 35 million yuan in a single day.While happy for his company's success,these sales have also acted as a warning for the almost 40 year old company founder Zhang Liaoyuan.Leading a young inexperienced team where the average age is only 23.5,Zhang knows that the costs of making a mistake during this period of rapid growth may be more than the company could handle.