摘要
苏宁云商员工的积极性和某些财务指标下降,与原有绩效考核方法密切相关,因此,建立新的公平合理的绩效考核指标体系迫在眉睫。通过以苏宁云商集团股份有限公司营销人员为研究对象的调研,构建了其胜任力模型的指标体系,利用AHP法确定了各级指标的权重,并对哈尔滨6家店8个品类70位营销人员进行问卷调查,得出评价结论。
Some financial indexes and enthusiasm of the employees in Suning Commerce Group have declined , which closely related to the original performance appraisal methods. Therefore it is urgently to establish new fair performance appraisal index system. Established the competency model of index system for marketing staff in this company, using AHP method to determine the weight of indicators at all levels,and survey 70 marketing staff questionnaire of the Harbin 6 stores, 8 categories, finally reach the conclusion.
出处
《哈尔滨商业大学学报（社会科学版）》
2014年第1期45-53,共9页
Journal of Harbin University of Commerce:Social Science Edition
基金
黑龙江省人文社会科学重点研究基地支持项目
关键词
苏宁云商
绩效考核
指标体系
胜任力模型
suning commerce group
performance evaluation
indicator system
competency model
