主流媒体报道中亟待改进的几个问题

On Some Urgent Issues in the Reports by Mainstream Media

面对舆论传播的新形势和新变化,我们的一些主流媒体显得很不适应,存在公式化与概念化、唯领导马首是瞻、有形无音、法律问题道德化等问题;媒体的体制与机制、有关部门管控太严、报道形式呆板、采编人员的素质是形成这些问题的主要原因;主流媒体应当既要开放、又要善于引导,既要主动亮相、又要快速反应,要有大局意识,作为传播者要敢于承担责任。

Some mainstream media shows misfitsin the new situation and new change of public opinion and communication. Some problems exist such as formularization and conceptualization, only following governors' lead, visible pictures without voice, and moralization of legal issues. The main causes are the system and mechanism of media,strict controlling by some organizations, rigid report forms, and the quality of reporters and newsmen. It proposes the mainstream media should be open as well as good at guiding; appear actively as well as respond promptly. The mainstream media should work with ideas of overall situation and commit to responsibilities as communicators.