现代新闻传播的图像化转向

Modern News Orienting to Image

与大背景的文化转向相一致,在传统新闻媒体数字化转型以及以互联网和手机为代表的新媒体融人际传播和大众传播为一体的新型传播语境下,种种迹象表明:新闻传播发生了图像化转向。新闻传播的图像化发展使得新闻信息的传播方式、话语建构方式以及传播的观念、形态都悄然发生了变化。新闻图像在现代传播中发挥着越来越重要的作用,对社会也产生越来越重要的影响。

Consistent with the whole culture-oriented background, modern news is orienting to image under the context of combination of digital transformation, interpersonal communication and mass communication. They are quietly changing for the ways of news communication, the discourse mode, communication concept, and forms as the development of news communication orienting to image. News images are playing more and more important role in many aspects of society.