移动支付与第三方支付市场业务多元化发展战略

Mobile payment and third party payment market business business diversification development strategy

银联和第三方支付平台围绕线上与线下的支付业务,纷纷开始涉足新的支付领域,相互渗透,展开竞争,他们都已经将多元化确定为自己未来的发展方向;而移动支付凭借其独有优势,取得了业务规模的爆发式增长,吸引银联和第三方支付平台将业务多元化发展战略推广到移动支付市场;本文对移动支付的基本情况进行了概述,并指出了移动支付自身独有的优势和移动支付市场目前存在的一些问题,提出了相应的解决对策。

Unionpay and third-party payment platform around online and offline payment services,began in the new pay,mutual penetration,compete,they will have diversified determine for themselves the development direction of the future;And mobile payment,with its unique advantages,has obtained the explosive growth of business scale,attract unionpay and thirdparty payment platform to the mobile payment market diversification development strategy;In this paper the basic situation of mobile payments were summarized,and pointed out the mobile payment its own unique advantages and some problems of the mobile payment market at present,put forward the corresponding countermeasures.