摘要
O2O到底怎样才能形成闭环，各行业的实际操作不同。总之，这个在前两年被热炒的概念，会在2014年看到越来越多的案例。
Hahajing is a store selling spicy duck necks and other snacks. Since 2012, its founder, Ren Peng, has tried many ways to bring sales from the Internet as well as occupy online entrances. From vertical website, group purchase website and official Weibo to the still-popular mobile Apps and WeChat, it took quite a long way to finally introduce the products from offline to online. In July, 2013, Hahajing started to sell food through WeChat. It was not long before it attracted nearly 60,000 fans and sales through WeChat accounted for 50% of the company's overall ecommerce sales volume. Guo Xiaoyong is CEO of 365icar.com, an ecommerce website for car maintenance. When he opened physical stores for the automobile aftermarket, he found it quite difficult to make profit. Then he established 365icar.com as an attempt to improve profitability. Through various means, he tried to link customers to the physical stores; he also developed new business including automobile insurance. Today, these efforts result not only in the automobile aftermarket business but also other industries. The stories of both companies are about O2O(online to offline). As for how to close the last link for O2O, it depends. One thing for certain is more cases for this concept will turn up in 2014.
