杭州市工业遗产旅游发展现状剖析

The Analysis Of Industrial Heritage Turism Situation In Hangzhou

旅游业的竞争和工业遗产的出现,使得工业遗产旅游逐渐成为现实与理论的热点问题。本文以杭州市所整理的工业遗产为基础,列举了杭州市工业遗产的规模,并根据开发方向和吸引力,将工业遗产分为历史功能延续类、生产旧址类和建筑成就类三种类型,阐述了杭州市发展工业遗产旅游在数量和类型方面所具备的的资源优势。结合目前的形式,分析了杭州市在潜在客源、发展经验、地理布局、节庆活动、政策支持方面的优势,以及在感知形象、价值共识、企业意识、区域竞争等方面的挑战,进而对杭州市发展工业遗产旅游提出建议。

Competition of tourism and the gradually dustrial heritage tourism both in practical and theoretical dustrial heritage based on the industrial heritage Hangzh appearance of industrial heritage bring the focus of In- fields. This paper has listed the scale of Hangzhou in- ou statistics, classified the industrial heritage into three classification of historical function extension, production site and architectural achievement of class three types according to the development direction and attractive source and expounds the resources advantages in the quan- tity and type in developing industrial of Hangzhou in potential customers, heritage tourisms. Combined with the development experience, geographic present form, analyses the advantages distribution, festival activitiec,, policy support, as well as the challenges in terms of perceived image, value consensus, enterprise consciousness, region- al competitiofi, and then puts forward suggestions to develop industrial heritage tourism in Hangzhou city.